Changes in Facebook Marketing

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If you are a business owner trying to reach new customers on Facebook, you probably have questions about the changes Mark Zuckerberg recently announced. Like, what do I do now?
Authenticity and Relationships; Essential in Digital Marketing

4 Characters to Avoid and Avoid Being: Authenticity and Relationships, Essential in Digital Marketing

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In digital marketing you'll run across many characters. It’s hard to differentiate between quality service and people just selling stuff.

5-step process to avoid digital marketing indigestion (confusion, intimidation, skepticism)

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Here’s a story you might relate to. Through it I outline the 5 steps I use when evaluating and creating digital marketing solutions.
Blogging Case Studies: Unique People, Unique Solutions

Blogging Case Studies: Unique People, Unique Solutions

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Real-life case studies showing how you can create great content marketing (e.g. blog posts, videos, etc.) from your day-to-day business activities.
Adapting Your Offline Approach

Adapting Your Offline Approach to Digital Content Marketing

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For small business, the gap between your offline and online content marketing is smaller than you’d think.