Changes in Facebook Marketing

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If you are a business owner trying to reach new customers on Facebook, you probably have questions about the changes Mark Zuckerberg recently announced. Like, what do I do now?
Authenticity and Relationships; Essential in Digital Marketing

4 Characters to Avoid and Avoid Being: Authenticity and Relationships, Essential in Digital Marketing

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In digital marketing you'll run across many characters. It’s hard to differentiate between quality service and people just selling stuff.

5-step process to avoid digital marketing indigestion (confusion, intimidation, skepticism)

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Here’s a story you might relate to. Through it I outline the 5 steps I use when evaluating and creating digital marketing solutions.
Blogging Case Studies: Unique People, Unique Solutions

Blogging Case Studies: Unique People, Unique Solutions

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Real-life case studies showing how you can create great content marketing (e.g. blog posts, videos, etc.) from your day-to-day business activities.

Marketing Wins: DODOcase Folio for iPad mini

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I found the type and quality of iPad mini case I’ve been looking for, and DODOcase got me to and through the checkout.
Adapting Your Offline Approach

Adapting Your Offline Approach to Digital Content Marketing

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For small business, the gap between your offline and online content marketing is smaller than you’d think.
Define and Measure Success

Measure Marketing Success with Google Analytics

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The Importance of marketing measurement, the potential using Google Analytics, where to start and where to get help